CTR Calculator
Last updated: October 15, 2026
Calculate click-through rate from impressions and clicks, then estimate clicks and spend for another impression level.
Click-through rate (CTR)
—
- Estimated clicks from future impressions: —
- Estimated spend for future clicks: —
- Clicks per 1,000 impressions: —
- Current impressions per click: —
On this page
Quick summary: Calculate click-through rate from impressions and clicks, then estimate clicks and spend for another impression level.
Read the complete guide
Updated reference sections in this guide are in English.
What this calculator estimates
Calculate click-through rate from impressions and clicks, then estimate clicks and spend for another impression level.
How to use it
Enter Impressions; Clicks; Future impressions; Average cost per click ($). Select Calculate to update the results.
How the calculation works
Click-through rate equals clicks divided by impressions, multiplied by 100. The same rate is applied to future impressions for a planning estimate.
Worked example: starting scenario
| Impressions | 250000 |
|---|---|
| Clicks | 3750 |
| Future impressions | 400000 |
| Average cost per click ($) | 2.4 |
| Click-through rate (CTR) | 1.5% |
|---|---|
| Estimated clicks from future impressions | 6,000 clicks |
| Estimated spend for future clicks | $14,400.00 |
| Clicks per 1,000 impressions | 15 |
| Current impressions per click | 66.7:1 |
Important limitations
CTR varies by placement, creative, keyword, audience and device. A high CTR does not by itself prove conversion quality or profitability.