PPC Agency Fee Calculator
Estimate paid-search agency management fees and total campaign budget.
Last updated: October 15, 2026
Estimated total campaign investment
—
- Total media spend: —
- Total agency and creative fees: —
- Average effective management rate: —
On this page
Quick summary: Estimate paid-search agency management fees and total campaign budget.
Read the complete guide
Updated reference sections in this guide are in English.
What this calculator estimates
Estimate paid-search agency management fees and total campaign budget.
How to use it
Enter Monthly ad spend ($); Agency fee as percent of spend (%); Monthly flat management fee ($); One-time setup and tracking cost ($); Contract months; Monthly landing-page or creative cost ($). Select Calculate to update the results.
How the calculation works
Monthly percent-of-spend, flat and creative fees are multiplied by contract months and setup is added to media spend.
Worked example: starting scenario
| Monthly ad spend ($) | 30000 |
|---|---|
| Agency fee as percent of spend (%) | 15 |
| Monthly flat management fee ($) | 1500 |
| One-time setup and tracking cost ($) | 3500 |
| Contract months | 12 |
| Monthly landing-page or creative cost ($) | 2000 |
| Estimated total campaign investment | $459,500.00 |
|---|---|
| Total media spend | $360,000.00 |
| Total agency and creative fees | $99,500.00 |
| Average effective management rate | 27.64% |
Important limitations
Minimum fees, performance incentives, platform charges and production scope vary by agency.